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Taking Digital Photos for Online and Printed Product Catalogs


Whether you are planning to build an online product catalog or a printed version including rich digital photos will enhance it and will increase potential sales. When building a catalog photos are a powerful tool that you must use. Here are a few tips for taking digital photos that will bring justice to your products and will help increasing sales.

Product catalogs that do not include photos are boring. For example imagine that you are looking to buy a new digital photo printer. You just found a new online catalog or got a catalog via regular mail. The catalog has plenty of digital photo printers and also a lot of information about them such specifications, capabilities descriptions and more but it does not have any photos of the printer. You are most likely going to dump that catalog and search for the printer in another place.

This behavior is common to most consumers especially in this era of immediate gratification and impatience. Consumers do not want to spend time reading and figuring out what the product can do. They want to see a photo and get a short snippet of what the main features of the product are and what the price is.

Just taking photos and adding them to your catalog is not enough. Good photos can add a lot to a product image but at the same time bad photos can really damage that image. Here are some tips and concepts that can help taking good photos that in turn help selling products online:

Variation: Take more than one photo. Show the product from many angles: zoomed in and zoomed out and in different positions for example if the product is a clamshell-phone you should show it both in the opened and closed positions.

Quality: The photo quality must be as high as possible. Don’t confuse quality with file size or resolution we refer here to photographic quality: Follow the rules of good photography, use a tripod when long exposure is needed make sure the photo is not overexposed or underexposed and that it is not blurry.

Background: It is very important to shoot with the appropriate background. Usually you would stage a background that is in contrast with the product and that has no details or distracting objects that can catch the viewer’s attention. Make sure that the background is matte color and that it does not reflect light. For example when taking a photo of a black digital photo printer use a white or light gray background.

Show details: Emphasize the product details. Every product has unique features or important details that you would like to draw the viewer’s attention to. The best way to do that is to take close-up photos of those details. You are not limited to physical details for example when selling an digital photo printer that has long battery life take a close-up photo of the digital photo printer’s LCD screen displaying how much battery is left. Such a photo conveys credibility and is much more powerful than the product battery life specifications text.

Support the product description: Take photos that support the textual description of the product. For example if the text claims that the digital photo printer comes in three colors: black, silver and red show three photos of the printer in those colors.

Convey physical attributes: If your product has unique physical attributes that you would like to emphasize take photos that convey them. For example if the product size is important use a known size object in order to help the viewer visualize the size take a photo of the digital photo printer next to a quarter coin to show how small the printer is. It is much easier for viewers to visualize and understand measurements if they are put in reference with objects they know very well. This is much more powerful than specifying inches and ounces in a textual specification.

Keep file sizes small: This is relevant for online catalog only. Keep the photo file size small. When viewing a photo on a computer screen low resolution photos are more than enough. In most cases a VGA (640X480) picture is all that is needed and such a photo file size can be 50Kbytes or less. It is important to keep this in mind and not be tempted to put high resolution big photos files. Such big files load slowly on the viewer’s computer and in most cases the viewer will get frustrated from the slow response and would just skip to the next site.

Making Some Extra Money With your Digital Photos


Are you an amateur photographer? Do you enjoy taking digital photos? Do you have good quality digital photos to share with others? You can do that and also make some extra money from it. This article will show you how you can enjoy sharing your photography work and also get some cash at the same time.

This article is not about turning you into a professional photographer or about making your digital photos your main source of income. It will show you how you can share your digital photos with others and also make some extra cash at the same time. This money should be considered as extra income usually a good source of cash to invest back into your digital photography hobby maybe to buy a new camera, lenses, batteries or anything else that you need.

Photo stock websites: Photo stock websites are becoming more and more popular. Photo stock sites provide a market place for photographers to show off their work while others can view that work and buy it for a price usually set by the photographers. Some photo stock websites allow you to define the exact rights that you grant to the buyer so you can better protect your work. When users buy your digital photos you get a commission out of that money. There are many flavors of photo stock websites examples of two are: www.photostockplus.com and www.smugmug.com.

Your own photo gallery site: Putting a website together is relatively easy using some free commercial tools. For example you can easily set a photo album web site using tools from Yahoo. On your website you can allow users to browse and download full resolution digital photos for free or you can sell the high resolution versions of the digital photos. Implementing a shopping cart and collecting money is easily done using checkout tools from companies like PayPal, Yahoo and Google. Another option is to make money by placing advertisement on your site for example by using Google Adsense. Advertisement however will only generate noticeable revenues if you can attract a high number of visitors to your site. If your digital photos are unique and interesting you might be able to do just that. Another option is to create a dedicated Blog website or to add a Blog to your digital photos website. You can easily do that with tools such as Blogger and Typepad. In the Blog you can present your digital photos and also write some interesting descriptions of how you took them, what is unique about them and anything else that might trigger the visitors’ interest. Tell your friends and family about your site and post information about it in forums and chat boards.

Work for hire: This is a more conservative and traditional option. You can offer your photography services by posting ads in local classifieds website or newspaper. If you have your own site you can also offer your services through that site or add a link to the site on your ads to allow potential customers to view your work. Make sure that you are candid and up front with your potential customers about what you do, your work and your experience. They should understand that you are an amateur photographer and view your work to decide if you are a good fit for their needs. To get a sense of how much to charge contact other local photographers and get quotes for their services. If you have never done photography for hire before it is a good advice to start with jobs that are not very important to the clients and that can be done again if the results are not satisfactory. For example shooting digital photos of a wedding is probably not a good idea to start with. Taking digital photos of someone’s car is a better option.

Coffee shops and galleries: It became trendy for coffee shops to hang local photographers or artists work on their walls. This is a win-win offering for them they get free decoration for the shop and also allow customer to buy work that they like. The coffee shop gets a commission of each sale. Although this option requires more work and upfront financial investment it can be a lot of fun and a good way to connect with the local community. Walk around and find a few coffee shops or galleries that you would like to have your work at. Print and frame a few of your best photos and go back to those shops. Show your work and convince them to showcase it. It is best to start with just a few prints to minimize the risk.

These were just a few options to make some cash from your digital photos. There are other options and with some creativity you can find your own original ones. One thing to remember though is to make sure that you have the rights to sell your photos and that you are legally covered when showcasing them, selling them or working for hire taking photos for others. For example copyright laws change from state to state and country to country and you should make sure you have the rights for your digital photos.

Compressed Digital Photo File Formats – Storing Digital Photos


Digital photos are stored as files on memory cards and computer hard disks. They can be stored in different file formats (each format has a unique file extension). Most of the formats are compressed to save space and each has its own pros and cons.

The need for standard file formats

Digital photos are saved as digital files on electronic media. These digital photo files are a collection of bytes. If each manufacturer and camera would have used a proprietary file format then you would have needed proprietary software that could read, print and display those formats. Using a standard format allows any camera to save photos while any other software can read, display and print them.

What is compression and why it is needed

A digital photo is a collection of pixels each pixel is stored as a value that represents its color and intensity. Usually each pixel is represented by an RGB value (three numbers one byte each with values 0 to 255 representing the intensity of Red, Green and Blue that combined together create the pixel’s color). An RGB value occupies 3 bytes. So how big is a digital photo file? It depends on the number of pixels in the photo. For example if you shoot a photo using an 8 mega pixels digital camera the photo will have 8000000 pixels each one occupying 3 bytes. The total file size would be 8000000*3=24000000 or 24Mbytes. This is a very big file. Big files are harder to manipulate they take a long time to send by email, they occupy large storage space and they take longer to load.

In any digital photo there is data that is either redundant or that if removed the viewer would not be able to notice the difference. In addition representing pixels as RGB values is not efficient in terms of storage space. The process of compression takes advantage of these facts. When you compress a digital photo the compression software represents pixels in a more efficient way, removes redundant data and removes data that is “not important”. The result is a significantly smaller file. For example the above 24Mbytes file could easily be compressed to about 3Mbytes with hardly any noticeable quality degradation.

Before compressed digital photo files can be viewed or printed they need to be decompressed. Decompression is the reverse process of compression – a compressed file is converted to its original format usually a simple RGB pixel file. Using standard compression file formats allows one software to compress a digital photo file and another software to decompress it and process it.

Lossy or Lossless compression?

There are two main types of compression software: lossy and lossless. Here are the differences:

Lossless compression: Lossless compression means that if you take a file compress it and then decompress it the decompressed file would be the exact copy of the original file. With lossless compression no data is lost in the compression process the compression software uses better representation of the data in the file but it does not remove any data from it.

Lossy compression: Lossy compression means that if you take a file, compress it and then decompress it the decompressed file would be slightly different than the original one. The compression software not only represents the file’s data more efficiently but it also removes data that it considers minor or not important. Such data can be removed without hardly any noticeable degradation in the file quality. The differences between the original file and the decompressed file are minor and should be negligible to the user.

Lossless compression is usually applied to text and other data where all data is equally important. For example when compressing the text in this article and later on decompressing it you would want to get the exact original article without any words or sentences dropped by the compression software that decided they were not important.

Lossy compression is usually applied to digital photos and graphic files. Such files include data that the viewer would not be able to notice if removed. For example small changes to color in a photo might not be noticeable. The decompressed file is not exactly the same as the original one but when viewing both the original and decompressed photos side by side the viewer can not tell the difference. Lossy compression software can be set to different compression levels based on how much data is allowed to be lost. At some point losing too much data is noticeable and degrades the digital photo quality. Many digital cameras allow you to set the level of compression from low to high where high compression means smaller files but less quality and low compression means bigger files but no noticeable quality degradation.

Common digital photo file formats

You can know what a digital photo file format is by checking its extension. Usually the extension is three letters representing a specific format. Here is a list of the common extensions and formats:

BMP Windows Bitmap: this is a basic raw format. The photo is stored as a pixel raster and is not compressed. While this format is very easy to use and is supported by practically all software it is not efficient as there is no compression applied.

GIF Graphics Interchange Format: An old file format initiated by CompuServe. It uses a lossless LZW compression and is thus more efficient than BMP files. GIF files are very efficient for storing basic graphics (that include lines, circles and other graphical shapes) and also efficient for storing small digital photos but are rarely used to store large digital photos as there are more efficient formats for that purpose. GIF files can also include multiple “frames” and support basic animation.

PNG Portable Network Graphics: This relatively new format was designed to be used in online applications such as web pages. It uses a lossless compression. The original goal of the PNG format was to replace GIF (due to some licensing complications associated with the GIF format). PNG is commonly used now by online web sites to represent small digital photos or graphics replacing the GIF format.

JPEG Joint Photographic Experts Group: Also known as JPG this file format was designed by a special industry group and became an ISO standard. The design goal of the format was the efficient storage of digital photographic files. Although JPG files can support lossless compression they are almost always used in lossy compression mode. JPG files are very efficient in compressing digital photos. The JPG compression software can be set to different compression levels with higher compression levels the photo files can get very small but they can also get distorted. JPG files are the most common ones used by digital cameras to store compressed digital photos on memory cards and computer hard disks as they result in small file sizes and hardly any noticeable photo quality degradation.